Cedar Deck Ad (New Creative Final).pdf
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01. Las Vegas International Builders Show

Cees de Jager,
Marketing Consultant

In February, the WRCLA participated at the Las Vegas International Builders Show. The exhibit is the largest Builders Show in North America, attracting over 100,000 building industry professionals. More than 1600 exhibitors displayed products which ranged from nails to Jacuzzi's with flat screen TVs in three large exhibition halls totaling over 800,000 square feet.
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Upcoming Events June 15-18, 2004 Pacific Coast Builders Conve
02. New PR Firm - Brandner Communications

Cees de Jager,
Marketing Consultant

In the WRCLA’s ongoing effort to maximize the bang for our buck, we regularly review the vendors used to deliver the various projects...
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03. Advertising - A new creative Philosophy

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Cees de Jager,
Marketing Consultant

Most substitutes attempt to emulate Cedar’s unique look however...

The WRCLA’s new creative strategy...
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04. Zip Code Locator

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Over recent months a lot of effort has been made to include in the Database as many of the WRCLA Members clients i.e. the Distibutors (164 entries) and their customers i.e. Retailers (494 entries) as possible.

The ZIP Locator has easy to use options...
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05. Point of Purchase - Distributors & Retailors

We have been working on two new ideas that will make Point of Purchase
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(POP) more convenient for both retailers and distributors.

 
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01. Las Vegas - International Builders Show Cees de Jager, M
02. Brandner Communications - more than just a PR firm Cees
03. WRCLA Advertising - a new creative philosophy Cees de Ja
04. Zip Code Locator Beth Hird, Executive Assistant Over re
05. Point of Purchase made easier We have been working on
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To View a printable PDF version click here
www.wrcla.org
www.realcedar.org
Marketing Update
Spring 2004
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Visit the Las Vegas Tradeshow website at:
www.buildersshow.com
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Visit Brandner Communications website at: www.brandnercommunications.com
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The ZIP Locator
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Retailers Click here

Distributors Click here
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Click here for a closer look
goto wrcla.org website